Before you decide to import a product you need to do your research and make sure it doesn’t already have a trademark or is a product that is already under licence by another company.

As quoted by the Australian Government IP website ( – ‘A trade mark is used to distinguish the goods and services of one trader from those of another.   A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging.  A registered trademark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.’

Visit the Australian Government IP website to find out if your product is trademarked.  This is a fantastic website that outlines everything about Intellectual Property and Trademarks in detail.


As you will see on the website there are a few different searches you can do. You can search these trade mark data bases at no cost.  The main database to search is called ATMOSS (Australian Trade Mark On-Line Search System).  This is the database where you can search to see if there are any existing trademarks similar or the same as what you want to import.

Be sure to do your due diligence on your product before importing.   Check and double check and if you are not sure

You don’t want to be penalised because of a trademark infringement because you didn’t do the proper research on your product.